About Initiative

Competition designed to find new ideas to raise awareness of clinical trials among patients, healthcare professionals and the general public
Low awareness in society of the role of clinical trials as a healthcare option

Initiative Goals

Identify new ideas to:
1. Raise public awareness about the role that clinical research plays in our society
2. Build more momentum to increase personal, long-term and on going participation in clinical studies
3. Stimulate more active engagement within the clinical research community, particularly those who seek alternative health care options
4. Create higher levels of recognition and appreciation for clinical trial volunteers

Problems addressed by Initiative

Low awareness in society of the role of clinical trials as a healthcare option