I am a social/behavioral scientist who is passionate about developing and executing patient-centered solutions in the pharmaceutical industry. My main focus is to create more value for patients and the healthcare system by exploring and changing human behavior. I have successfully launched products and digital solutions in multiple disease states through improving the patient journey/experience of healthcare and developing innovative real world patient measurement strategies.
I have more than 16 years experience in patient engagement, advocacy and measurement. I have worked across a number of therapeutic areas including oncology, immunology, women's health, mental health, pain management, and diabetes. I have extensive experience in the evaluation of the end-user experience, design-thinking for healthcare, working with patient advocacy organizations, identifying strategic partnerships, development of patient outcome measures, patient segmentation, and developing/evaluating digital health solutions for patients in the management of chronic health conditions. Most recently I have worked on the concept of patient engagement to develop and tailor behavioral interventions to improve medication adherence and facilitate shared treatment decision-making. I have extensive experience applying social/behavioral science concepts to develop and improve digital/connected care platforms. My curiosity, optimism, emotional intelligence, and talent for connection enables me to develop innovative and cross-functional solutions for large organizations.
I received my PhD degree in Health Geography from McMaster University with postdoctoral training in Psychosocial Oncology from the University of Toronto. My substantive research interests include: patient engagement, behavior change, digital health outcomes, health literacy, risk communication, patient focused outcomes, patient focused drug development, patient advocacy, and shared treatment decision-making (STDM).